We supplied sound, lighting, AV, cameras and co-ordinated full technical production including set and staging – plus crew – to the Audi National Forum event staged at London’s ExCel Centre.
We were working for production company, Twofour. The event covered eight different independent areas of Halls in ExCel.
60 moving intelligent lights, 150 generic fixtures, 80 LED Fixtures. Car show room had a 4mtr x 4mtr ROE BlackOnyx 3.4mm LED flown wall. All the rooms were built from set panels.
It was also the first time we have helped deliver the event, which accommodated up to 200 of Audi’s key European distributing partners a day for four days. It follows on from previous very successful work with both Twofour and the end client.
Our project managers were Lee Gruszeckyj and Simon Haydon. Their expertise, combined organisational skills and meticulous pre-planning all ensured that the operation ran smoothly and seamlessly, including the co-ordination of 31 technical crew.
Having a single source for all technical elements also greatly improved the efficiency of the operation, giving the client one point of contact, and enabling us to offer real quality and value in a single package.
The central area and meeting point of the event was an open space was called ‘The Hub’ where delegates gathered for briefings and listened to keynote speeches, etc., before moving off to all the other differently themed break-out areas, all accessed via the Hub.
Several box trusses of different sizes were flown in the roof of Excel to facilitate the technical production equipment needed for each different area.
For The Hub itself, we supplied 2 Sony HXC cameras for IMAG relay, and a 16 x 9 ft flown projection screen fed with a PT-RZ12K Panasonic Projector. The sound system was a d&b Y-8 line array, chosen for its neat profile and high clarity performance, and the mixing desks in this and all the other areas were Yamaha CL5s, picked for their great sound and expedient footprints.
The five break out areas were all individually themed, e.g. ‘business’ , ‘people’, ‘fans’, etc. and designed so delegates could feel and imbibe different atmospheres to match the strategies and information being communicated
The ‘fans’ area had an epic stadium feel, with seating 270 degrees around the room and colourful graphic ‘wrap’ panels depicting sporting action around the perimeter.
Into each of these five spaces, reception and tunnel areas we supplied individually tailored technical requirements for sound, lighting and AV.
All the areas featured d&b sound systems of varying sizes which were installed, complete with a selection of lapel and hand held mics.
A wide variety of LED screens deployed around all the spaces, the largest being an 85 inch Panasonic complete with stand. Projection systems and control were installed in to two of the rooms – featuring Panasonic PT-RZ12K projectors and screens.
The video and presentation playback control systems site-wide consisted of MacBook Pros, spec’d by us for their reliability and universality, all running Keynote and Playback Pro for the VT presentations.
Content was supplied by Twofour on behalf of Audi, and formatted for the screens by our engineers.
For lighting, we supplied a mixture of ETC Source Four Profiles, Arri L5-C and L7-C fresnels, with over 60 Intelligent moving lights spread out across the various spaces. Each area’s lighting was controlled independently, with Avolites consoles used for programming the main moving light and LED lit areas.
We also co-ordinated the supply and build of all the necessary staging and scenic elements in the different areas, all produced to the client’s design.
Flat Earth from Bristol was commissioned to create the sets, and London-based Blackout brought onboard to deal with all the draping and softs goods requirements, which included fitting casement roofs over each breakout area.
The main challenges were the tight get-in time and organising the different crew schedules which were 24 hour on build days 2 teams, one day, one night so everything pieced together in perfect jig-saw style. Our crew, including set and stage carpenters and the two project managers completed the task with a little time in hand ….. over a build period of three – long – days.
Says Simon Haydon, “Massive effort went in to detailed advance preparation and comprehensively briefing the different departments, all of which paid off when it was a hive of activity on site and we were working against the clock.”
Lee Gruszeckyj and Simon Haydon worked closely with the team from Twofour to deliver a very slick, successful and stylish looking event for Audi.