The event, traditionally held in iconic venues such as Excel, exemplified how leading brands and the production industry have adeptly embraced innovative hybrid communication strategies. These strategies effectively reach and engage target audiences.
CPL’s comprehensive technical package featured key elements like a disguise media server for playback, Brompton screen processing, fibre networking, and other essential infrastructure. The setup also incorporated a Barco E2 for screen and signal management, along with Riedel Bolero wireless comms.
Led by Lee and his team, they crafted a bespoke brushed aluminum Audi-branded structure, serving as a focal point for speakers and presentations. Positioned along one side of the expansive three-way angled screen, spanning 28 meters in total, the setup created a seamless continuous wall for content delivery.
The fully redundant fibre loop ensured robust power and signal capabilities, meeting broadcast standards with reliability